Mouse Eye Tracking™ helps you understand user behaviour to maximise the value of your online presence.
Mouse Eye Tracking is a user friendly visualisation tool that captures website mouse click and movement data using a lightweight script. With a variety of features, Mouse Eye Tracking helps you understand user behaviour to maximise the effectiveness of your website.
Heat Maps
Understand where user attention is focused to guide your design decisions.
Mouse Eye Tracking has three heat map modes, Attention Heat Maps, Click Heat Maps and Browser Resolution Heat Maps (new!), all designed to help you understand whether your website content is viewed, clicked and displayed effectively.
Mouse Tracking
Gain a sense of how long it takes for users to find critical links on webpages.
Mouse Tracking allows you to play back visitor sessions individually or as a group. Tracing out visits as coloured paths, Mouse Tracking gives you a sense of where users are entering, moving within and exiting individual pages.
Page Navigation
Identify potential navigation confusion, which pages are most popular and what path users are taking to get there.
Page Navigation is a dynamic, animated navigator that highlights visitor movement throughout the architecture of your website. Page Navigation is available in two modes, Departures and Arrivals, making it easy to understand the flow out of pages and in to pages respectively.
Link Spotlight
Reveal the hover to click ratio and a host of other data to help you measure the effectiveness of your critical links.
Link Spotlight brings extra insight into the effectiveness of your links, allowing you to see how long people hover over a link, whether they click on it and how long it takes them to find it.
Redesign with confidence
Many factors converge to affect how visitors browse your website, from font size, colour, layout and contrast - every website is different. So don't just rely on theoretical usability guidelines, guide design and layout decisions with data based on factual usage of your website.
Make sense of the abstract.
Not everyone is a numbers person. Mouse Eye Tracking helps you make sense of abstract data with common sense visualisations that anyone can understand.
Maximise Conversions
If you're using Google Adsense (or conducting any e-commerce operations that are conversion critical), use Mouse Eye Tracking to identify areas of mouse click activity, then place ads near or in these areas to maximise conversions and increase revenue.
It's free and easy.
Mouse Eye Tracking is free, easy to install and really simple to use. It's the perfect complement to Google Analytics and a great way to begin optimizing your website. Find out setup and deployment options here.