All articles/Author
Marco Tapia
Ad spend guardrails: automated Google Ads reporting and anomaly alerts
Most organisations we work with have alerts on cloud spend. If an AWS account jumps 30% overnight, someone gets paged. The same organisation will spend a comparable amount on Google Ads and review it once a month, in a…
#google-ads#marketing-automation#anomaly-detection#llm#reporting
Tracking search rankings and AI Overviews without an agency
The monthly agency deck lands, forty keywords are green, and somebody in the room asks the question the deck cannot answer: when a buyer asks ChatGPT or Gemini who does this work in Sydney, do we come up? Ranking well…
An AI blog pipeline with a human editor: how this post was made
This post was drafted by a machine. A person read it, changed things, and merged it before you saw it. Since we spend this series describing how other organisations should apply AI to marketing work, it seemed…
#ai-content#content-marketing#editorial-workflow#automation#transparency
Is ChatGPT recommending you? Measuring your visibility to AI assistants
Someone looking for a Sydney software partner used to open Google. A fair number of them now open ChatGPT, Claude or Perplexity and type something close to "best custom software company in Sydney", then work from…
#generative-engine-optimisation#answer-engine-optimisation#ai-search#marketing-measurement#seo
Practical AI in Marketing: the series
A few years ago, someone looking for an integration partner in Sydney typed a phrase into Google, scanned ten blue links and clicked two or three. Now a decent share of that same research happens inside ChatGPT or…
#ai-search#content-operations#marketing-automation#generative-engine-optimisation
Centazio
Centazio PicNet's Centazio is a collection of services and products that facilitate the implementation of Azure Integration Services (iPaaS) Modern Enterprise Application Systems Architecture Introduction The world has…
in Application Integration Ipaas CentazioCloud ComputingInfrastructure As A ServiceSoftware As A Service