The new iPhone X was unveiled last week with the expected amount of associated fanfare, offering ostensibly amazing features such as infrared facial recognition and wireless charging, among many other flashy tools that seemingly have the tech community buzzing.
However, some consultants have stressed that, at a starting price of around $1000, Apple are effectively placing the new smartphone as a luxury item, pushing the associated premiums of their top-of-the-line models to a new level which, they have warned, may cause a slow adoption rate for the undisputed king of the smartphone market. In effect, investors are of the belief that the new positioning of the iPhone X will yield considerably higher profits as they are aiming for the higher end of the social ladder, focusing considerable efforts on mature markets.
Fortunately for Apple, there are a slew of features relating to the new iOS 11, set to be released on the 19th of September, which Apple believe will fully justify the “luxury” model price-tag (1).
Some of the new operating features include:
· The automatic blocking of notifications when your device ascertains that you are driving
· A Siri overhaul that encompasses a more humanised tone and a powerful implementation of machine learning to a degree whereby Siri will make suggestions, such as queuing songs, based on the previous behaviour of the user
· “Offload Unused Apps” will automatically remove seldom used apps in an effort to save storage space
· An update to Apple Pay will allow users to send money to other users on the iOS 11 through a simple text message (2).